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MCM has had exclusive license agreements with Marchon Eyewear (2015–2023) [14] and Marcolin (since 2023) [15] for the design, production and worldwide distribution of the brand’s eyewear. In 2019, MCM signed a 10-year licensing agreement with Inter Parfums; the first fragrance, called MCM Eau de Parfum, was launched in 2021.
The Brand was founded in 1978 by Gianni Versace and run after his death by his family: his brother Santo Versace and sister Donatella Versace while Donatella's daughter, Allegra Versace Beck, became the controlling shareholder having inherited her uncle Gianni's share. Her brother Daniel inherited much of his Uncles Art Collection.
Former logo of Celine. In 1960, the brand decided to change its positioning by focusing its business on a ready-to-wear fashion brand for women with a sportswear approach. [9] Henceforth, the brand offered a range of leather goods such as bags, loafers, gloves and clothes. [10] Céline Vipiana remained the designer from 1945 until her ...
Logo of YSL 1962–2012 Logo of Saint Laurent Paris since 2012 Yves Saint Laurent dress (A/W 1981) inspired by Matisse's La Blouse Roumaine (1969) The eponymous brand was established in 1962 by designer Yves Saint Laurent and his partner, Pierre Bergé. The brand's logos were designed in 1963 by A. M. Cassandre. [7]
However, starting in 2000, with the hiring of a new fashion designer Christophe Lemaire, Lacoste began to take over control of its brand name and logo, reining in their branding arrangements. Currently, Lacoste has once again returned to the elite status it held before a brand management crisis circa 1990.
Balenciaga (/ b ə ˌ l ɛ n s i ˈ ɑː ɡ ə / bə-LEN-see-AH-gə, [1] Spanish: [balenˈθjaɣa], Basque: [balents̻i.aɣa]) is a Spanish luxury fashion house headquartered in Paris.It designs, manufactures and markets ready-to-wear footwear, handbags, and accessories, and licenses its name and branding to Coty for fragrances. [2]
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