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Loyalty to one's job, for example, may require no more action than simple punctuality and performance of the tasks that the job requires. Loyalty to a family member can, in contrast, have a very broad effect upon one's actions, requiring considerable personal sacrifice. Extreme patriotic loyalty may impose an unlimited scope of duties.
Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or continue to use the brand.Consumers can demonstrate brand loyalty by repeatedly buying a product, service, or by other positive behaviors such as by engaging in word of mouth advocacy. [4]
A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
“A healthy loyalty is not passive and complacent, but active and critical.” — Harold Laski “Unless you can find some sort of loyalty, you cannot find unity and peace in your active living.”
Chances are, the first is stuffed, and the second festooned, with tiny pieces of plastic -- loyalty cards -- that various companies have gotten you to sign up for in exchange Take a look at your ...
Loyalty/betrayal; Authority/subversion; Sanctity/degradation; Liberty/oppression. [8] [7] Its authors remain open to the addition, subtraction, or modification of the set of foundations. [2] Although the initial development of moral foundations theory focused on cultural differences, subsequent work with the theory has largely focused on ...
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...
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