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For example, local SEO is all about 'optimizing' your online presence to attract more business from relevant local searches. The majority of these searches take place on Google , Yahoo , Bing , Yandex , Baidu and other search engines but for better optimization in your local area you should also use sites like Yelp , Angie's List , LinkedIn ...
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.
Location search optimization (LSO) [1] is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. The LSO is a new step in a line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and social media optimization (SMO) to make content more sharable.
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Most search engines employ methods to rank the results to provide the "best" results first. How a search engine decides which pages are the best matches, and what order the results should be shown in, varies widely from one engine to another. [35] The methods also change over time as Internet usage changes and new techniques evolve.
One can search for local information via search engines. These often return local search results from directories [5] and maps. Google for instance, will present results from its directory (called Google Business Profile) in Google Maps and also in the search engine results pages [6] in the form of a local pack.
Web design encompasses many different skills and disciplines in the production and maintenance of websites.The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.
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