Search results
Results from the WOW.Com Content Network
Memory color plays a role when detecting an object. In a study where participants were given multiple objects, such as an apple, with two alternate forms for each, a crooked apple and a circular apple, researchers changed the colors of the alternate forms and asked if they could identify them.
As we age performance in regards to spatial configurations deteriorates. In a task to store and combine two different spatial configurations to form a novel one young people out-performed the elderly. [25] Vision also has an effect on performance. Sighted participants outperformed the visually impaired regardless of testing modality. This ...
Opponent-process theory is a psychological and neurological model that accounts for a wide range of behaviors, including color vision. This model was first proposed in 1878 by Ewald Hering , a German physiologist, and later expanded by Richard Solomon , a 20th-century psychologist.
Hue cancellation experiments start with a color (e.g. yellow) and attempt to determine how much of the opponent color (e.g. blue) of one of the starting color's components must be added to reach the neutral point. [12] [13] In 1959, Gunnar Svaetichin and MacNichol [14] recorded from the retinae of fish and reported of three distinct types of cells:
The human visual system model can produce desired effects in perception and vision. Examples of using an HVS model include color television, lossy compression, and Cathode-ray tube (CRT) television. Originally, it was thought that color television required too high a bandwidth for the then available technology.
The introduction of stimuli which were hard to verbalize, and unlikely to be held in long-term memory, revolutionized the study of VSTM in the early 1970s. [6] [7] [8] The basic experimental technique used required observers to indicate whether two matrices, [7] [8] or figures, [6] separated by a short temporal interval, were the same.
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
Color should be carefully selected to align with the key message and emotions being conveyed in a marketing piece. [41] Research on the effects of color on product preference and marketing show that product color could affect consumer preference and hence purchasing culture. This is mostly due to associative learning.