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Mazda had used a number of different marques in the Japan market, including Autozam, Eunos, and Efini, although they have been phased out. In the early 1990s Mazda almost created a luxury marque, Amati , to challenge Acura , Infiniti , and Lexus in North America, but this never happened, leaving the near-luxury Millenia to the Mazda brand.
The company's model codes form the fourth and fifth characters of the VIN on post-1981 vehicles. The first character is a letter representing the model family, while the second is a sequential letter for subsequent models. For example, the Mazda N family used by the Mazda Miata started at NA and was updated in 1998 to NB and in 2006 to NC. The ...
At the time, two of the vehicles the Amati division planned to sell were already in production for the Japanese and international markets, running prototypes of the Amati 1000 were being tested, the Hofu plant was tooled up and ready to build the Amati V12 engine, 67 dealerships [1] [4] [2] were signed up to sell the cars and Mazda had already ...
In the late 1980s, Mazda began expansion of dealerships in Japan. The idea was to create "a familiar car shop in your city" (あなたの街の身近なカーショップ; Anata no machi no midjikana kāshoppu) and network of dealerships, centred around small and medium-sized maintenance shops and used car dealers. In part of this brand ...
Eunos (ユーノス, Yūnosu) was a marque of Japanese automaker Mazda, marketed as its upscale, fun to drive line.The brand existed in Japan from 1989 to 1996, when sales operations were integrated into ɛ̃fini, and Australia from 1992 to 1996, when it was integrated into the main Mazda model range as a premium sub-brand.
The RX-7 and 626 buoyed Mazda's American fortunes enough for it to expand. Mazda built an American plant (now Flat Rock Assembly Plant) to build the 626, bringing the company to Ford's attention. The two joined on the 626's 2-door offshoots, the MX-6 and Ford Probe. Mazda finished the 1980s the same way as the 1970s, with an image-building ...
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