Search results
Results from the WOW.Com Content Network
Consumption Markets & Culture is a peer-reviewed academic journal covering the field of marketing, consumption, consumer culture, and consumer behavior. It is published by Routledge and the editors-in-chief are Alan Bradshaw ( University of London ) and Joel Hietanen ( University of Helsinki ).
Consumer culture is viewed as "social arrangement in which the relations between lived culture and social resources, between meaningful ways of life and the symbolic and material resources on which they depend, are mediated through markets" [2] and consumers as part of an interconnected system of commercially produced products and images which ...
Consumer culture describes a lifestyle hyper-focused on spending money to buy material or goods. It is often attributed to, but not limited to, the capitalist economy of the United States . During the 20th century, market goods came to dominate American life, and for the first time in history, consumerism had no practical limits.
Cultural finance a growing field in behavioral economics that studies the impact of cultural differences on individual financial decisions and on financial markets. Probably the first paper in this area was "The Role of Social Capital in Financial Development" by Luigi Guiso , Paola Sapienza , and Luigi Zingales . [ 35 ]
Journal of Consumer Culture is a peer-reviewed academic journal that covers the field of sociology, marketing research, and specifically research on consumer research and consumer culture. The journal's editor-in-chief is Steven Miles. It was established in 2001 and is currently published by SAGE Publications.
Consumer purchases are influenced by cultural, social, personal and psychological influences (Kotler et al., 2013). These factors cannot be controlled but they can be accounted for while coming up with a marketing mix (Kotler et al., 2014). Culture is the base of a person's wants and behaviour.
An alternative perspective on cultural globalization emphasizes the transfiguration of worldwide diversity into a uniformed Westernized consumer culture. [14] Some critics argue that the dominance of American culture influencing the entire world will ultimately result in the end of cultural diversity. Such cultural globalization may lead to a ...
Consumer capitalism – Condition in which consumer demand is manipulated through mass-marketing; Consumer culture – Lifestyle hyper-focused on buying material goods; Consumer ethnocentrism – Psychological concept of consumer behaviour; Consumer movement – Social movement to promote consumer protection