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Suggestion theory is a theory used in the early part of the 20th century to describe how persuasion worked as a phenomenon of human collective behavior. Because a distinctive function of public communication is to advance social consensus, many scholars of the 19th and 20th centuries sought to understand the role of human communication in the process of social influence.
specific suggestions generate specific somatic outcomes; suggestions are just as efficacious in the treatment of physical or organic conditions as they are for functional or emotional conditions; and; a successful suggestion-based intervention for a physical condition does not indicate that the original complaint was in any way imaginary. [4]
Émile Coué identified two very different types of self-suggestion: . intentional, "reflective autosuggestion": made by deliberate and conscious effort, andunintentional, "spontaneous auto-suggestion": which is a "natural phenomenon of our mental life … which takes place without conscious effort [and has its effect] with an intensity proportional to the keenness of [our] attention".
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Suggestibility can be seen in people's day-to-day lives: Someone witnesses an argument after school. When later asked about the "huge fight" that occurred, he recalls the memory, but unknowingly distorts it with exaggerated fabrications, because he now thinks of the event as a "huge fight" instead of a simple argument.
Kluckhohn and Strodtbeck's values orientation theory (put forward in 1961) proposes that all human societies must answer a limited number of universal problems, that the value-based solutions are limited in number and universally known, but that different cultures have different preferences among them. [1] [2]
Hypnosis is a human condition involving focused attention (the selective attention/selective inattention hypothesis, SASI), [2] reduced peripheral awareness, and an enhanced capacity to respond to suggestion. [3] There are competing theories explaining hypnosis and related phenomena.
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