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The latitude of acceptance refers to the range of ideas that an individual finds acceptable or favorable. This could vary between ideas, messages, or positions. Usually, the messages that fall within this range are more likely to be accepted and incorporated into an individual's existing beliefs.
Is used to increase a person's latitude of acceptance. For example, if a salesperson wants to sell an item for $100 but the public is only willing to pay $50, the salesperson first offers the item at a higher price (e.g., $200) and subsequently reduces the price to $100 to make it seem like a good deal. Dysphemism
The latitude of acceptance explores the variety of ideas that individuals perceive as considerable and acceptable. The latitude of rejection explores the variety of ideas that an individual perceives to be disagreeable and not deemed considerable. The latitude of noncommitment explores the ideas that are neither considerable or disagreeable.
Persuasion occurs at the end of the process when a person understands a position and then compares the position it advocates the other person’s position on the issue. The closer the other person’s position comes to a person’s latitude of acceptance, the that position will seem closer than it is Social Exchange Theory (Thibaut and Kelley)
But now, according to Rechler, CRE leaders have entered the final stage of grief: acceptance. ... Rechler cited John F. Kennedy’s famous quote about the word “crisis” having two meanings ...
Less than three years before Elon Musk tapped him to help overhaul the US government, Edward Coristine, then 17, was the subject of a heated dispute among executives at cybersecurity firm over his ...
Social judgment theory – emphasizes the distance in opinions, and whether it is in the "acceptance latitude" or "rejection latitude" or in the intermediate zone. This concept relates to the peripheral processing route because when a person already has a strong opinion on the idea (an anchor), they are more likely to take the peripheral route ...
“We’re doing intimate scenes, and you stink,” Issacs confessed. “By the end of each day, we’re just caked in sweat and makeup. You can peel your clothes off with a trowel.