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  2. Parelli Natural Horsemanship - Wikipedia

    en.wikipedia.org/wiki/Parelli_Natural_Horsemanship

    In March 2010, video excerpts from a copyrighted Parelli training video were uploaded to YouTube, showing Linda Parelli handling a one-eyed horse on a lead rope. Some criticized Parelli for handling the horse in a rough manner. [37] The Parellis later uploaded an interview where they address the abuse accusations. [38]

  3. Natural horsemanship - Wikipedia

    en.wikipedia.org/wiki/Natural_horsemanship

    A human approaches a semi-wild horse in a non-threatening stance. Natural horsemanship is a collective term for a variety of horse training techniques which have seen rapid growth in popularity since the 1980s.

  4. Edgar Schein - Wikipedia

    en.wikipedia.org/wiki/Edgar_Schein

    Edgar Henry Schein (March 5, 1928 – January 26, 2023) [1] was a Swiss-born American business theorist and psychologist who was professor at the MIT Sloan School of Management.

  5. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    It is based on the idea of peer influence, and is considered essential for audience-centered approaches to persuasive messages. The principle of social proof suggests what people believe or do is typically learned by observing the norms of those around us. [36] People naturally conform their actions and beliefs to fit what society expects, as ...

  6. Elaboration likelihood model - Wikipedia

    en.wikipedia.org/wiki/Elaboration_likelihood_model

    Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".

  7. Monroe's motivated sequence - Wikipedia

    en.wikipedia.org/wiki/Monroe's_motivated_sequence

    Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.

  8. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    In social psychology, the Yale attitude change approach (also known as the Yale attitude change model) is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his colleagues at Yale University ...

  9. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .