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In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. [1]
Similar to marketing collateral definition, e-marketing collateral is the collection of basic internet tactical activities that supports the marketing of a product or a service on the internet. These basic tactics are intended to support, facilitate and ease the internet presence of a website, product or a service.
Collateral management is the method of granting, verifying, and giving advice on collateral transactions in order to reduce credit risk in unsecured financial transactions. The fundamental idea of collateral management is very simple, that is cash or securities are passed from one counterparty to another as security for a credit exposure. [ 9 ]
Leveraging has been defined by Weeks, Cornwell and Drennan (2008) as "the act of using collateral marketing communications to exploit the commercial potential of the association between a sponsor and sponsee" while activation has been defined as those "communications that promote the engagement, involvement, or participation of the sponsorship ...
Also called resource cost advantage. The ability of a party (whether an individual, firm, or country) to produce a greater quantity of a good, product, or service than competitors using the same amount of resources. absorption The total demand for all final marketed goods and services by all economic agents resident in an economy, regardless of the origin of the goods and services themselves ...
Often available as a web-based cloud service, proposal software helps sales, marketing, and legal teams both administer the proposal creation process and communicate their needs through a digital document. [5] Many software applications integrate with CRM software, content management solutions, accounting platforms, and electronic signature ...
Collateral insurance primarily provides financial safeguards against physical damage to your car. At its core, it typically encompasses collision and comprehensive coverage .
Collateral ligament a branch in an anatomical structure, e.g. the superior ulnar collateral artery or the prevertebral ganglia , also known as collateral ganglia Collateral circulation , the alternate circulation around a blocked artery or vein via another path, such as nearby minor vessels