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Godiva was founded in 1926 in Brussels, Belgium, by the Draps family, who opened their first shop in the Grand-Place under its present name in honour of the legend of Lady Godiva. [ 13 ] [ 14 ] The first shop outside Belgium was opened in Paris on the Rue Saint Honoré in 1958.
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The Coventry Corporation records provide the earliest record of the Godiva Procession: In this year (1677-8), in the Mayoralty of Mr Michael Earle, there was a new show on the summer, or Great Fair, of followers- that is boys sent out by the several companies, and each Company having new Streamers, and Lady Godiva rode before the Mayor to proclaim the Fair.
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The statue depicts Lady Godiva on her naked ride through the city to protest her husband’s oppressive taxes.The plinth is inscribed with passages from Alfred, Lord Tennyson's poem Godiva along with a dedication from William Bassett-Green to Lady Godiva and the people of Coventry.
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