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LinkedIn has evolved from being a mere platform for job searchers into a social network which allows users a chance to create a personal brand. [125] Career coach Pamela Green describes a personal brand as the "emotional experience you want people to have as a result of interacting with you," and a LinkedIn profile is an aspect of that. [126]
For example, an aspiring artist might give out business cards with their personal web page, and invite people to visit their page and see their artwork, "like" their page or sign their guestbook. A personal web page gives the owner generally more control on presence in search results and how they wish to be viewed online.
To effectively promote a personal brand, individuals should focus on presenting a comprehensive professional profile. Hence along with a standout resume that highlights skills and accomplishments, a customized cover letter, references, an elevator speech, and a LinkedIn profile showcasing expertise need to be included. [20]
2. Click your profile name. 3. Click Personal Info. 4. Click Update profile photo. 5. Select Upload from device. 6. Edit the photo by cropping or rotating it, or by adding a filter. 7. Click Save changes.
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