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[2] [3] Communication can be defined as the transmission of ideas. General models of communication try to describe all of its forms, including verbal and non-verbal communication as well as visual, auditory, and olfactory forms. [4] In the widest sense, communication is not restricted to humans but happens also among animals and between species.
Lasswell and others have used his model beyond the scope of mass communication as a tool for the analysis of all forms of verbal communication. [2] [12] [10] This is also reflected in the fact that some theorists employ his model in their definition of communication in general. [2]
Generalizability theory, or G theory, is a statistical framework for conceptualizing, investigating, and designing reliable observations. It is used to determine the reliability (i.e., reproducibility) of measurements under specific conditions. It is particularly useful for assessing the reliability of performance assessments.
In other words, it is the extent to which the results of a study can generalize or transport to other situations, people, stimuli, and times. [2] [3] Generalizability refers to the applicability of a predefined sample to a broader population while transportability refers to the applicability of one sample to another target population. [2]
To conclude, while Hall's Encoding/Decoding model of communication is highly evaluated and widely used in research, it has been criticised as it contains some unsolved problems. This section discussed some flaws in the original model and introduced proposed revisions to Hall's typology.
Schramm's model of communication was published by Wilbur Schramm in 1954. It is one of the earliest interaction models of communication. [1] [2] [3] It was conceived as a response to and an improvement over earlier attempts in the form of linear transmission models, like the Shannon–Weaver model and Lasswell's model.
The Shannon–Weaver model is one of the first models of communication. Initially published in the 1948 paper "A Mathematical Theory of Communication", it explains communication in terms of five basic components: a source, a transmitter, a channel, a receiver, and a destination. The source produces the original message.
Knapp's relational development model portrays relationship development as a ten step process, broken into two phases. Created by and named after communication scholar Mark L. Knapp, the model suggests that all of the steps should be done one at a time, in sequence, to make sure they are effective.