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Yuko Yamashita (山下 裕子, Yamashita Yūko) is a Japanese straight hair specialist. She is the creator of the YUKO Hair Straightening system. [1] [2] [3] She is considered one of the world's best hair experts, according to Yahoo! News. [4]
Other types of modern perms include exothermic perms, which are self timing and self heating; and neutral, or low pH, thioglycolate free perms. Digital perms were introduced in the 21st century and in use especially in modern Asian cultures. The process was patented and invented by a Japanese company, Paimore Ltd. [13]
Hair straightening is a hair styling technique used since the 1890s involving the flattening and straightening of hair in order to give it a smooth, streamlined, and sleek appearance. [1] It became very popular during the 1950s among black males and females of all races.
A digital perm is a perm that uses hot rods with the temperature regulated by a machine with a digital display, hence the name. [1] The process is otherwise similar to that of a traditional perm. The name "digital perm" is trademarked by a Japanese company, Paimore Co. [2] Hairstylists usually call it a "hot perm."
The looser curls are then set on perm rods and a chemical solution is then added to the hair to permanently curl it. "Perming" is time and labor-intensive, and expensive to maintain. The chemicals required for the process often cause the wearer's natural hair to become brittle and dry.
Another type of "no-lye" relaxer uses ammonium thioglycolate, which is also known as perm salt for its use in permanent waves. Perm salt is a chemical reducing agent which selectively weakens the hair's cystine bonds instead of disrupting the entire protein, but strips out the natural oils even more thoroughly than the alkali hydroxide products.
The cosplayer in yellow has a punch perm. A punch perm (パンチパーマ, panchi pāma) is a type of tightly permed male hairstyle in Japan. From the 1970s until the mid-1990s, it was popular among yakuza, chinpira (low-level criminals), bōsōzoku (motorcycle gang members), truck drivers, construction workers, and enka singers.