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Panini first produced a World Cup sticker album for the 1970 World Cup in Mexico. [1] [2] Initiating a craze for collecting and trading stickers, UK newspaper The Guardian states, "the tradition of swapping duplicate [World Cup] stickers was a playground fixture during the 1970s and 1980s."
Panini developed an app for the 2018 World Cup where fans could collect and swap virtual stickers. [26] Five million people gathered digital stickers for the 2018 World Cup. [27] During the 2018 World Cup, Panini produced an average of 8 and 10 million card packages per day. [28] In 2018, Panini signed a deal with English Premier League to ...
For the 2014 World Cup, three million FIFA.com users took part in the Panini Digital Sticker Album contest. [27] Panini developed an app for the 2018 World Cup where fans could collect and swap virtual stickers. [28] Five million people gathered digital stickers for the 2018 World Cup. [29] Sticker trade in Brazil for Panini's 2018 World Cup ...
Launched by Topps in the 2007–08 season, Match Attax, the official Premier League trading card game, is the best selling boys collectable in the UK – with around 1.5m collectors in the UK – and with global sales it is also the biggest selling sports trading card game in the world. [50] [51] Sticker trade in Brazil for Panini’s 2018 ...
The company's official Premier League football collection launched in 1994 and has become, annually, the world's best selling sticker collection, the Merlin name would continue on the official collection until 2008 where it was rebranded as Topps before Panini won the contract in 2020. Merlin reached the old Panini levels, shifting 76m packets ...
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In 2015, Panini signed a long-term contract with the NFL that secured the company exclusive trading card and sticker rights of the league. [9] But the NFLPA terminated the licensing agreement with Panini in 2023. This is because they signed on with Fanatics, who now owns the rights to produce football cards. [11]
Forming a partnership with FIFA in 1970, Panini published its first FIFA World Cup sticker album for the 1970 World Cup, initiating a global craze for collecting and trading stickers. [101] [102] [103] In 2017, a complete 1970 World Cup Panini sticker album signed by Pelé sold for a record £10,450. [104] [105]