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Alpha Motor Corporation was founded in 2020 by Edward Lee. Prior to founding Alpha, Lee has worked at Toyota, [2] Audi, Hyundai, [3] and the short-lived EV startup company Neuron Corporation. [4] Alpha teased its first vehicle, the Icon electric commercial vehicle, on December 2, 2020. [5] The Icon was never officially unveiled, however.
DriveTime is a private company headquartered in Tempe, Arizona. [3] The company's business model is focused on selling previously owned vehicles to car-buyers. [4] It uses a proprietary credit scoring model to finance car purchases at its dealerships in-house, [5] [6] including subprime lending.
Automakers have since been reduced and scaled back on incentives and raise prices, while cutting production. The subprime mortgage crisis and inflated higher crude prices in 2008 resulted in the plummeting popularity of best-selling trucks and SUVs, led automakers to continue offering heavy incentives to help clear excess inventory. [9] [22]
The company's initial partner was Capital One in order for its customers to arrange financing, access upfront pricing, and locate inventory online. [6] Other noted co-founders include Jim Nguyen, Oded Noy, and Bernie Brenner. [7] [8]
In February 2021, Alpha revealed the Ace Performance, which is a sport variant of the Ace, alongside the Ace-based Jax crossover. [2] In November 2021, Alpha Motor Corporation introduced the Adventure Series, a special edition line available for both the Ace and Jax, in partnership with KC HiLiTES and KMC Wheels. The Adventure Series package ...
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The Alpha Wolf was revealed in March 2021 as a 3D render of a 2-door off-road pickup truck. The styling resembled the company's previously-revealed models, the ACE and JAX . [ 1 ] All of Alpha's vehicles only existed as 3D models, until Alpha Motor Corporation presented its first prototype, the WOLF electric truck, at the Petersen Automotive ...
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