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2. Jackie Aina - Wikipedia

   en.wikipedia.org/wiki/Jackie_Aina

   In a YouTube video demonstration, she did an ordinary makeup tutorial in black and white, and subsequently revealed that she had put on makeup of the wrong color. [8] [11] After IT Cosmetics co-founder and CEO Jamie Kern Lima criticized the beauty industry for non-inclusive and unrealistic depictions of women in advertising, Aina, who had ...

3. Jamie Kern Lima - Wikipedia

   en.wikipedia.org/wiki/Jamie_Kern_Lima

   Jamie Kern Lima (née Jamie Marie Kern) is an American entrepreneur, investor, and media personality.She co-founded IT Cosmetics, which she sold to L'Oréal for $1.2 billion in 2016, becoming the first female chief executive officer of a L'Oréal brand. [2]

4. Color analysis - Wikipedia

   en.wikipedia.org/wiki/Color_analysis

   Color analysis (American English; colour analysis in Commonwealth English), also known as personal color analysis (PCA), seasonal color analysis, or skin-tone matching, is a term often used within the cosmetics and fashion industry to describe a method of determining the colors of clothing and cosmetics that harmonize with the appearance of a person's skin complexion, eye color, and hair color ...

5. Makeup brand criticized for creating deep black foundation ...

   www.aol.com/news/makeup-brand-criticized...

   A makeup company with products available at Ulta Beauty released a deep black foundation shade after beauty gurus said its initial shade range wasn’t inclusive.

6. Fitzpatrick scale - Wikipedia

   en.wikipedia.org/wiki/Fitzpatrick_scale

   The Fitzpatrick scale has been criticized for its Eurocentric bias and insufficient representation of global skin color diversity. [9] The scale originally was developed for classifying "white skin" in response to solar radiation, [2] and initially included only four categories focused on white skin, with "brown" and "black" skin types (V and VI) added as an afterthought.

7. List of colors by shade - Wikipedia

   en.wikipedia.org/wiki/List_of_colors_by_shade

   Magenta is variously defined as a purplish-red, reddish-purple, or a mauvish–crimson color. On color wheels of the RGB and CMY color models, it is located midway between red and blue, opposite green. Complements of magenta are evoked by light having a spectrum dominated by energy with a wavelength of roughly 500–530 nm.