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Vera Bradley store interior, Jefferson Pointe in Ft. Wayne, IN. Vera Bradley Designs was incorporated on November 15, 1982. The majority of bags were initially sold through small shops as well as Marshall Field's. The business did not have issues with selling the bags, but did encounter difficulty keeping up with the demand.
[10] [independent source needed] In 2010, the year Vera Bradley went public, [11] [12] Barbara Bradley Baekgaard became Chief Creative Officer of Vera Bradley. [ 13 ] In August 2017, she stepped down as Chief Creative Officer of Vera Bradley, succeeded by Beatrice Mac Cabe, but remained active with the Vera Bradley Foundation for Breast Cancer ...
The organization sponsors educational seminars, networking events, seasonal trend reports, marketing and advertising co-op initiatives, design and marketing awards for area fashion students, an annual silent auction, and the black tie ACE Awards Gala, an annual tribute to the leaders of the accessory industry.
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