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The Brunswick Boat Group is an American pleasure boat manufacturer. Headquartered in Knoxville, Tennessee , United States , it is the largest maker of such craft in the world. Net sales were US$ 1.7 billion in 2008, [ 2 ] and US$ 1.0 billion in 2012.
Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American corporation that has been developing, manufacturing and marketing a wide variety of products since 1845. Brunswick has more than 13,000 employees operating in 24 countries.
The company's original brand, Malibu Boats, remains the company's premium brand. [14] In the early 1990s, Malibu adopted the practice of offering to fly purchasers of certain high-end custom boats to their factory headquarters, then located in Merced, "for a red carpet factory tour where they can see the special edition being built right before their eyes". [20]
In 1993, the company's headquarters was relocated to Vonore, Tennessee. [4] As of 2006, MasterCraft produced over 3,000 boats per year, sold in 25 different countries, by over 100 domestic and international dealers. Some of the company's most popular products are the ProStar, a direct drive ski boat, and the X Series Wakeboard boats.
Bayliner is a manufacturer of recreational boats. Established in 1957 by Orin Edson, Bayliner currently has over 400 dealers in over 60 countries around the world. The company operates as part of the Brunswick Boat Group, a division of the Brunswick Corporation. Bayliner was acquired by Brunswick from Orin Edson in 1986 for $425 million.
In 1961 the company merged with the Brunswick Corporation. The company introduced the MerCruiser stern-drive line at the 1961 Chicago Boat Show. The line would later take over 80 percent of the world market. [4] For 1962, the Merc 1000 became the new top of the line in line 6, offering 100 hp. It was somewhat of a sensation.
Also in 1961, the company established the OMC Boats Division to produce and market 16- to 19-foot boats featuring both outboard and the newer stern-drive engines. Production began the following year, helping to raise sales to $151.9 million by 1962.
Walter C. Meloon founded the Florida Variety Boat Company in 1925 [2] [3] [4] in Pine Castle, Florida. [5] In 1930, the company changed its name to Pine Castle Boat and Construction Company. Eight years later the company again rebranded as Correct Craft. [3] [5] The company was incorporated in 1947. [5]