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An imprint of a publisher is a trade name—a name that a business uses for trading commercial products or services—under which a work is published. Imprints typically have a defining character or mission. In some cases, the diversity results from the takeover of smaller
The unique aspect of promotional merchandise is that on most occasions the product is printed with the logo, or brand, of a corporate organization. The actual manufacturers rarely have the set up to actually print the item. Promotional merchandise distributor companies are experts in artwork and printing processes.
The company was founded by Dick Nelson as Nelson Marketing in Logansport, Indiana in 1985. [10] It was acquired by Bemrose Corporation in 1996. [10] In 2000, Bemrose Corporation exited the paper products business [11] and changed its name to 4imprint Group plc. [10]
A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.
In retail commerce, visual display merchandising means merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines and discounting , physical presentation of products and displays, and the decisions about which products should be presented to which ...
Imprint, British publishing term for impressum, which is comparable to American masthead; Imprint (trade name), publisher's trade name under which works are published; Imprint (typeface), typeface commissioned from Monotype by the London publishers of The Imprint; Imprinted stamp, a stamp printed onto a piece of postal stationery
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Trade dress can be protected as getup under the law of passing off in the UK. Passing off is a common law remedy for protecting an unregistered trade mark. [3] Getup, packaging, business strategy, marketing techniques, advertisement themes etc. can also be protected under passing off.
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