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Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946. Perla laundry bar soap (Philippines), sold to SCPG Asia-Pacific Inc. in 2016; Pert Plus was sold to Innovative Brands, LLC in July 2006. Prell shampoo sold to Prestige Brands International in ...
The original Ivory bar soap was whipped with air in its production and floated in water, although P&G discontinued this version of the soap in 2023, and the new version no longer floats. According to an apocryphal story, later discounted by the company, a worker accidentally left the mixing machine on too long, and the company chose to sell the ...
The logo of Camay used in 2006-2012. Camay is a British brand of bar soap owned by Unilever.It was introduced in 1926 by Procter & Gamble and was marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities.
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Coast is an American brand of deodorant soap and body wash owned by Soldalis USA (formerly High Ridge Brands Company). It was originally introduced by Procter & Gamble in 1976. Its marketing catchphrase is "The Eye Opener!" Originally a bar soap, the company also began to produce body wash in 2003. [1]
These other brands came in the more familiar soap-powder and soap-flake forms. Tide, however, came shaped like a white powdered bead. The line was expanded to include an orange-tinted clear liquid form in 1984. Today, most formulations of liquid Tide, both concentrated and regular, are dark blue, with the exception of "Tide Free", which is clear.
Originally, the bar soap floated like Procter & Gamble's Ivory bar soap. By the turn of the 20th century, Palmolive bar soap was the world's best-selling soap. Current Palmolive brand products include dishwashing liquid as well as personal care products such as shampoo, hair conditioner, body wash, bar soap and liquid hand-wash.
Fairy was also a brand of soap in those countries, characteristically green in colour and available both in the form of larger rectangular 155g blocks for laundry and other household purposes [4] and in the smaller rounded 125g size as toilet soap, [5] where it used the same "walking baby" trademark as the laundry powder and was marketed as a ...
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