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Another protest about student athlete compensation is that the NIL landscape will take away from the amateurism in the NCAA and commercialize college sports. Top NIL earners such as Livvy Dunne, an LSU gymnast with over one million followers on Instagram and TikTok, are making several million dollars a year. [18]
The debate over high school and college athletes making money off NIL deals is hotly contested. But just what does it mean? And how much it is worth?
College sports is a huge business, with enormous sums of money flowing in and out. ... the governing body for college sports. NIL deals stem from an NCAA policy change in 2021 that allowed student ...
NIL deal: $1.4 million. Ewers jumped at the chance to profit from NIL deals, leaving high school a year early to enroll at Ohio State and sign a huge deal with GT Sports Marketing to provide ...
"The vast majority of the NIL money is and will be going to the sports that are making the money. ... an $8 million deal from the Spyre Sports collective before ever signing with the Volunteers ...
Behind-the-scenes deals marred the integrity of college sports long before NIL contracts. Allowing public universities to keep outside payments to athletes private will only invite more skulduggery.
Former college athletes sued the NCAA, which eventually led to the NCAA adopting a NIL rule. Here is a timeline of what led to the NIL according to Foster Swift law firm and Sports Business Journal .
Now the booster-funded organizations have become ubiquitous, and a common way for athletes to cash in as name, image and likeness compensation quickly evolved into a stand-in for salary — much ...