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Manfred B. Steger is an American academic and author.He is a Professor of Sociology at the University of Hawaiʻi at Mānoa. [1]Steger is most known for his work in social and political theory, primarily focusing on the crucial role of ideas, images, language, beliefs, and other symbolic systems in shaping discourses of globalization.
According to Steger, there are three main types of globalisms (ideologies that endow the concept of globalization with particular values and meanings): market globalism, justice globalism, and religious globalisms. Steger defines them as follows: [2] Market globalism seeks to endow ‘globalization’ with free-market norms and neoliberal meanings.
Download as PDF; Printable version; ... Globalization theory was popularized in the 1990s as a model for understanding global communication. ... Manfred Steger has ...
Download as PDF; Printable version; ... Cultural globalization refers to the transmission of ideas, ... Manfred Steger (2010). Globalization and Culture, ...
As these ideologies settled, and while various processes of globalization intensified, they contributed to the consolidation of a connecting global imaginary. [28] In 2010, Manfred Steger and Paul James theorized this process in terms of four levels of change: changing ideas, ideologies, imaginaries and ontologies. [29]
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The concept of global cultural flows was introduced by anthropologist Arjun Appadurai in his essay "Disjuncture and difference in the global cultural economy" (1990), in which he argues that people ought to reconsider the Binary oppositions that were imposed through colonialism, such as those of ‘global’ vs. ‘local’, south vs. north, and metropolitan vs. non-metropolitan.