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In September 2011, Facebook introduced "Timeline" at its developer conference, intended to revamp users' profiles in order to show content based on year, month and date. "Cover" photos were introduced, taking up a significant portion of the top of pages, and a redesigned display of personal information such as friends, likes and photos appeared ...
A content analysis highlights that the "like" reaction is likely to decrease the organic reach of the given Facebook post as a "brake effect". Facebook users often apply this interaction button, perhaps this is why Facebook may use "like" reaction as a negative element in algorithmic content ranking. [40]
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Following surveys of Facebook users, [27] this desire for change will take the form of a reconfiguration of the News Feed algorithms in order to: Prioritize content of family members and friends (Mark Zuckerberg January 12, Facebook: [28] "The first changes you'll see will be in News Feed, where you can expect to see more from your friends, family and groups".)
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