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  2. Spamdexing - Wikipedia

    en.wikipedia.org/wiki/Spamdexing

    Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) [1] is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed ...

  3. Domain name auction - Wikipedia

    en.wikipedia.org/wiki/Domain_name_auction

    The advancing field of Search Engine Optimization (SEO) has also increased the desire to own a domain name that accurately reflects the subject matter of the web site. Search Engine Optimization has put pressure on individuals and companies to consider how accurate domain names relate to their content.

  4. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

  5. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    Backlink. Relative to some web resource, a backlink is a link from some other website (the referrer) to that web resource (the referent ). [ 1] A web resource may be (for example) a website, web page, or web directory. [ 1] A backlink is a reference comparable to a citation. [ 2] The quantity, quality, and relevance of backlinks for a web page ...

  6. Semrush - Wikipedia

    en.wikipedia.org/wiki/Semrush

    Website. www .semrush .com. Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [ 4][ 5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [ 6] The keyword research tool provides various data points on each ...

  7. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    v. t. e. Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [ 1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to ...

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