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Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
Lenticular printing is a technology in which lenticular lenses (a technology also used for 3D displays) are used to produce printed images with an illusion of depth, or the ability to change or move as they are viewed from different angles. Examples include flip and animation effects such as winking eyes, and modern advertising graphics whose ...
Cost per action ( CPA ), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.). Direct response advertisers often consider CPA ...
Point and click. Point and click are one of the actions of a computer user moving a pointer to a certain location on a screen ( pointing) and then pressing a button on a mouse or other pointing device ( click ). An example of point and click is in hypermedia, where users click on hyperlinks to navigate from document to document.
Injection moulding (U.S. spelling: injection molding) is a manufacturing process for producing parts by injecting molten material into a mould, or mold. Injection moulding can be performed with a host of materials mainly including metals (for which the process is called die-casting ), glasses, elastomers, confections, and most commonly ...
In the online advertising industry, a viewable impression is a measure of whether a given advert was actually seen by a human being, as opposed to being out of view or served as the result of automated activity. The viewable impression guidelines [1] are administered by the Media Rating Council and require that a minimum of 50% of the pixels in ...
Performance-based advertising. Performance Marketing, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results. Its objective is to drive a specific action, and advertisers only pay when that action, such as an acquisition or sale, is completed. [1]
Letterpress printing is a technique of relief printing for producing many copies by repeated direct impression of an inked, raised surface against individual sheets of paper or a continuous roll of paper. [1] A worker composes and locks movable type into the "bed" or "chase" of a press, inks it, and presses paper against it to transfer the ink ...