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The company's revenue model is lead generation. Its service is free to insurance-seekers. According to the Boston Globe, "EverQuote collects referral fees from insurance providers when customers buy policies, but it doesn’t allow companies to pay to be included in its recommendations." [3]
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Bankrate, LLC is a consumer financial services company based in New York City. Bankrate.com , perhaps its best-known brand, is a personal finance website. As of November 8, 2017, it became a subsidiary of Red Ventures through an acquisition.
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InsWeb was founded in 1995 by Hussein A. Enan [2] and Darrell Ticehurst and became a publicly traded company in 1999. [3] As of its IPO date it was the exclusive provider of auto insurance quotes on the Yahoo! internet portal.
Term life insurance: Term life insurance is generally the cheapest kind of life insurance. It provides coverage over a specific term period, usually between 10 and 30 years.
In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
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