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AOL offers a variety of advertisements from specially selected merchants. Our relationships with other companies often allow us to offer these products to you at significant discounts.
In contrast to generic magazine or television advertisements aimed at a wide audience, search ads are customized to align with your specific search query. Search advertisers engage in keyword auctions to secure ad placement on the search results page. When users enter those keywords in the search box, the winning ads are shown.
AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.
Broad search means that an ad is served up in response to any search query that contains the keyword, regardless of any other words that may have been used in the search query. Eliminating broad search can be helpful in cases where there are a large number of potential keywords or where the advertiser seeks to keep ad spending at a minimum.
Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010. [2] Yahoo! Search page in 2011. On March 12, 2014, Yahoo! announced a partnership with Yelp to ...
Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter occurred in October 2010. [11] On September 10, 2012, adCenter was renamed to Bing Ads, and the Search Alliance was renamed the Yahoo! Bing ...
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Users of the service received an e-mail on March 31, 2010, that the service would stop serving ads on April 30, 2010. [2] Users who wished to continue displaying advertisements were referred to the Chitika ad network. Chitika is a search-targeted advertising network and serves over 2 billion ads per month.