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Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors (previously MillerCoors) of Chicago, Illinois. [ 1 ] [ 4 ] It was first produced in 1975. The company also produces Miller Genuine Draft and Miller High Life .
A fan-favorite beer with roots in Milwaukee is returning to shelves after a three-year hiatus. Miller High Life announced on social media that Miller High Life Light ― the brand's lower-calorie ...
The brand helped popularize 7 U.S. fl oz (207 ml) pony bottles, introduced in 1972. [16] [17] Miller Lite: An American-style light lager. Introduced in 1972, it was the first light beer to see wide popularity. It is 4.2% abv (4% in Canada). Miller High Life Light: Introduced in 1994, it had 4.1% abv. It was discontinued in 2021 to focus on ...
The first use of the term in marketing was in 1941 when the Coors Brewing Company sold a low-abv beer called Coors Light for less than a year. [ 4 ] [ 5 ] In 1967 New York's Rheingold Brewery introduced a 4.2% pale lager, Gablinger's Diet Beer , brewed using a process developed in 1964 by chemist Dr. Hersch Gablinger of Basel, Switzerland.
Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.
Reyes Beverage Group is the largest beer distribution organization in the United States [3] representing import, craft and domestic beer brands. The beer distribution operations within Reyes Holdings, LLC, are collectively known as Reyes Beverage Group, distributing over 272 million cases of beer to over 100,000 customers annually.
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