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InMobi (formerly mKhoj) is an Indian multinational technology company, based in Bangalore. [6] [7] [8] Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. [9] The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal ...
It is the second company from the InMobi group to have become a unicorn, or a startup valued at more than $1 billion. [ 9 ] In June 2022, Glance launched a three-day digital event called Glance LIVE Fest , with Bollywood actor Rajkummar Rao starring in their marketing campaign to promote it.
This list is based on the Forbes Global 2000, which ranks the world's 2,000 largest publicly traded companies.The Forbes list takes into account a multitude of factors, including the revenue, net profit, total assets and market value of each company; each factor is given a weighted rank in terms of importance when considering the overall ranking.
The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the multinational MullenLowe Group. [ citation needed ] As of July 2023, MullenLowe Lintas Group employs approximately 600 people in 13 offices located in four Indian cities.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
The DDB Mudra Group, a part of the DDB Worldwide Communications Group, is an advertising holding company. It was earlier known as Mudra Communications Limited and Mudra India . It also started Mudra Institute of Communications Ahmedabad which is considered India's first academic institution dedicated to communications and advertising studies. [ 1 ]
The company expanded internationally in 2015 by opening offices in Germany and the U.K. as well as expanding operations in Bangalore, India. [23] In 2018, the company expanded its U.K. operation with a new logistics center. [24] In 2021, PFS sold the LiveArea agency to Merkle, a subsidiary of Japanese digital marketing company Dentsu, in 2020. [25]
In February 2010, Ybrant Digital launched its local search platform in India 'Ybrant Reach' (YReach), starting in Hyderabad. In August 2010, Ybrant Digital bought the search-based internet company Lycos. At the time, Lycos was a top 25 Internet destination worldwide, reaching nearly 60 million unique visitors globally.
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