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An interview is a competition. How do you win? You have to sell yourself as effectively as possible. An important component of that sales pitch is the implementation of a few key words that will ...
A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professionals prepare and give a sales pitch, which can be either formal or informal, and might be ...
Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". [1]
There are so many examples like a sales presentation; a negotiation in the market or direct delivery is based on one-to-one communication. Most of this communication is face-to-face. But with the development of the Internet, email and online shopping are taking the chance to be face to face with people.
Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.
Godin gives examples of products and marketing programs that have been remarkable, but indicates that it is no use copying these directly. He says, "Today, the one sure way to fail is to be boring. Your one chance for success is to be remarkable." [3] The book ends with a Ten Point Checklist that sets out how to create a remarkable product.
See for example the work of B. J. Fogg on computers as persuasive technologies; the concept of permission marketing as described by Seth Godin. Choice Architecture is also similar to the concept of "heuristics," or manipulation that changes outcomes without changing people's underlying preferences, described by political scientist William H ...
Propaganda is a form of persuasion used to indoctrinate a population towards an individual or a particular agenda. [8]: 7 Coercion is a form of persuasion that uses aggressive threats and the provocation of fear and/or shame to influence a person's behavior.