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When its parent, Southern New England Telecommunications, was acquired by SBC Communications in 1998, [1] its operations remained largely independent of other SBC directory companies. In 2003, [ 2 ] however, following brand standardization, the SNET Yellow Pages were rebranded the SBC Yellow Pages.
SBC SMART Yellow Pages logo, 2002-2004. In 2002, SBC Communications dropped its regional telephone company names, switching to a unified "SBC" brand. As a result, the yellow pages operations were combined into one unit (retaining the separate companies) and took on the "SMART Yellow Pages" brand, retained from Pacific Bell Directory.
Southern New England Telecommunications Corporation (SNET) started operations in 1986 as the holding company for the Southern New England Telephone Company, the dominant local phone carrier in Connecticut, which had been a minority holding of AT&T until February 1986, when AT&T sold its 23% ownership.
SNET was purchased for $4.4 billion in 1998 by SBC Communications, which subsequently purchased the old AT&T, taking its name as the "new" AT&T. Under AT&T, SNET was known as AT&T Connecticut. In 2006, AT&T merged the operations of SNET into AT&T Teleholdings, formerly Ameritech, making it a subsidiary of the latter.
Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
The last year SWBYP'S were branded Southwestern Bell came in 2001, when "SBC" was added to the company names SBC owned, and SWBYP'S became known as SBC Southwestern Bell Yellow Pages. The Southwestern Bell branding was retired altogether in 2002 in favor of SBC's corporate standard SBC SMART Yellow Pages , inherited from Pacific Bell Directory .
SBC, BellSouth to Acquire Online Yellow Pages. Archived from the original on 28 September 2007; Graham, Jefferson (27 January 2005). "USA Today". Online Yellow Pages take you on virtual stroll "Yellow Pages No Longer an Exclusive". Kelsey Group. 2 October 2008. Archived from the original on 4 October 2008
Pacific Bell Directory's listings compilation division was merged with Southwestern Bell Advertising, L.P., forming SBC Advertising, L.P. It was renamed in 2006 to the current AT&T Advertising, L.P. Pacific Bell Directory still exists today to serve as the directory publisher of the AT&T Real Yellow Pages for Pacific Bell and Nevada Bell customers.