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Stones near the top of a size band (or rarer fancy coloured varieties) tend to be uprated slightly. Some of the price jumps are related to marketing and consumer expectations. For example, a buyer expecting a 1 carat (200 mg) diamond solitaire engagement ring may be unwilling to accept a 0.99 carats (198 mg) diamond. [citation needed]
Since the per carat price of diamond shifts around key milestones (such as 1.00 carat (200 mg)), many one-carat diamonds are the result of compromising cut for carat. Some jewelry experts advise consumers to buy a 0.99-carat (198 mg) diamond for its better price or buy a 1.10-carat (220 mg) diamond for its better cut, avoiding a 1.00-carat (200 ...
Ultimately, the De Beers campaign sought to persuade the consumer that an engagement ring is indispensable, and that a diamond is the only acceptable stone for an engagement ring. [33] The sales of diamonds in the United States rose from $23 million to $2.1 billion between 1939 and 1979.
Cullinan V is an 18.8-carat (3.76 g) heart-shaped diamond set in the centre of a platinum brooch that formed a part of the stomacher made for Queen Mary to wear at the Delhi Durbar in 1911. The brooch was designed to show off Cullinan V and is pavé-set with a border of smaller diamonds.
The Aquamarine ring, an emerald cut aquamarine flanked by small, solitaire diamonds and set in 24-carat yellow gold, was commissioned by the Princess from Asprey in 1997 and was used by the Princess as a replacement for her engagement ring after her divorce from the Prince of Wales in 1996. [70]
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