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Brewing equipment is the vessels and tools used to brew beer, which usually includes systems of saccharification, fermentation, refrigeration and clean-in-place. [ 2 ] Archaeologists [ 3 ] uncovered ancient beer brewing equipment in an underground room built between 3400 and 2900 BC [ 4 ] in China .
Beer is the most-consumed alcoholic beverage in the Philippines and amounted to a 70% share of the domestic alcoholic drink market in terms of volume during 2005. Between 2003 and 2004, the Philippines had the world's fastest beer consumption growth rate at 15.6%.
The rivalry between Asia Brewery and SMC came to a head in 1988, when Asia Brewery cannily introduced a bargain-priced brand called simply, "Beer" (also known as Beer Pale Pilsen and "Beer na Beer"). The product looked and tasted like San Miguel Beer, playing upon the fact that in the Philippines, the San Miguel brand was synonymous with beer.
In 2014, Macay also acquired ARC Holdings, Inc. (AHI), holder of the trademark licenses of RC Cola in the Philippines. [4] The group also obtained the master franchise of RC Cola for the ASEAN region. [5] [6] [7] In August 2020, Macay acquired Artemisplus Express Inc., which operates under the trade name Kitchen City. [8]
Asia Brewery, Inc. was established by Lucio Tan on January 27, 1982, with the inauguration of its brewery in Cabuyao, Laguna and the launch of its first brand, Beer Hausen Pale Pilsen. This was followed by Max Premium beer in 1983, Manila Beer in 1985, and Beer Pale Pilsen in 1988.
San Miguel Brewery, Inc. (SMBI) is a subsidiary of San Miguel Food and Beverage, Inc. (part of San Miguel Corporation) and jointly owned with Kirin Holdings Co. Ltd. The company is the Philippines’ largest brewery with a market share of over 95% as of 2008, notably producing San Miguel Beer.
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Red Horse is the first extra-strong beer brand in the Philippines. It is a high-alcohol lager of the San Miguel Brewery, with an alcohol content of 6.9% abv. [2]Red Horse comes is various sizes, including the flagship 500 (500ml, regular), the discontinued Colt (250ml), the smaller Stallion (330ml), in Litro (1000ml), and in cans (330ml).