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Joose (phonetically pronounced like "juice") is a flavored malt beverage introduced by United Brands Co. in 2005. [2] Joose is the first premium malt beverage at 9.9% ABV in a 24 oz can. It is also sold at 12% ABV and 14% ABV in a 23.5 oz can.
In 2005, the entrepreneurial team designed a prototype "energy beer" now known as Four Loko. Marketed as a "premium malt beverage" in cherry and berry flavors, the drink contained taurine, guarana, caffeine and wormwood—the supposed psychoactive ingredient of absinthe. [6]
Critics argue that the beverages are designed to appeal to younger buyers that are used to drinking caffeinated energy drinks. A 23.5-U.S.-fluid-ounce (690 ml) can of Four Loko contains either 6 or 12 percent alcohol by volume, depending on state regulations. [1] Another reason for drinks such as Four Loko's appeal to youth is the pricing. [3]
Other energy-drink brands, like Prime, have faced serious backlash for targeting young consumers despite the serious potential side effects. From a flavor and branding perspective, the energy ...
Popular energy drink Red Bull comes in a variety of flavors, with fans often referring to the different offerings simply by the color of their can.. But a recent change is causing distress among ...
Explosive Flavor. For a long time, it felt like there were maybe three energy drink brands. Today, there are more than you can count, and one of the most explosive entries into the energy drinks ...
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related to: joose energy drink flavors- 1540 Olentangy River Rd, Columbus, OH · Directions · (614) 299-2253
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