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Currently California-based Monster holds roughly 43% of the energy drink market by volume in the U.S., compared to Red Bull which stands at 27%, according to HSBC.
Monster Energy is an energy drink that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. [1] As of 2022, Monster Energy had a 30.1% share of the American energy drink market, [ 3 ] the second-highest after Red Bull .
Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH.With a market share of 43%, it is the most popular energy drink brand as of 2020, [8] and the third most valuable soft drink brand, behind Coca-Cola and Pepsi. [9]
Monster Beverage Corporation [2] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.
Since both Red Bull and 5-Hour Energy's parent, Living Essentials, are privately held, investors are left with Monster Beverage for exposure to energy drinks. Monster plays second fiddle to Red ...
The origins of Red Bull date back to 1960s Thailand, but it began achieving widespread popularity as an après ski drink in Austria in the late-'80s. As of 2020, it's the most popular energy drink ...
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