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  2. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Google Ads Keyword Planner. Google offers free tools to do some basic keyword analysis. All the results are based on data from the Google search engine. Google recently released an update to the Google Keyword Planner and changed some of its policies by which the first campaign must be set in order to get the Keyword Planner back.

  3. Keyword Services Platform - Wikipedia

    en.wikipedia.org/wiki/Keyword_Services_Platform

    The Keyword Services Platform ( KSP) is a keyword research tool available through Microsoft adCenter, which contains a set of algorithms for providing information about keywords used in search engine queries. The KSP was originally conceived by ZhaoHui Tang, Dylan Huang, Wayne Guan, Jiong Feng, Li Luo, Ken Kwok, Fred Nie at Microsoft adCenter ...

  4. Search marketing - Wikipedia

    en.wikipedia.org/wiki/Search_marketing

    Search marketing. Search marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO ( search engine optimization) and SEM ( search engine marketing ). [1] [2] [3] Originally called “search engine marketing,” the shorter phrase ...

  5. Tag cloud - Wikipedia

    en.wikipedia.org/wiki/Tag_cloud

    Tag cloud. A tag cloud (also known as a word cloud or weighted list in visual design) is a visual representation of text data which is often used to depict keyword metadata on websites, or to visualize free form text. Tags are usually single words, and the importance of each tag is shown with font size or color.

  6. Google Search - Wikipedia

    en.wikipedia.org/wiki/Google_Search

    Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the Internet by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide.

  7. Talk:Google Keyword Planner - Wikipedia

    en.wikipedia.org/wiki/Talk:Google_Keyword_Planner

    This is a tool highly discussed via web marketing publications, but this is just a stub page. Please help me build this page by adding new sources and information. Krowe Let's discuss 14:38, 9 May 2015 (UTC) Categories: Redirect-Class Google articles. Low-importance Google articles.

  8. Keyword clustering - Wikipedia

    en.wikipedia.org/wiki/Keyword_clustering

    Keyword clustering is a fully automated process performed by keyword clustering tools. The term and the first principles were first introduced in 2015 by the Russian search engine optimization expert Alexey Chekushin. [1] The SERP-based keyword clustering tool Just-Magic was released in the same year in Russia.

  9. Index term - Wikipedia

    en.wikipedia.org/wiki/Index_term

    In information retrieval, an index term (also known as subject term, subject heading, descriptor, or keyword) is a term that captures the essence of the topic of a document. Index terms make up a controlled vocabulary for use in bibliographic records. They are an integral part of bibliographic control, which is the function by which libraries ...

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