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T-Mobile US will automatically enroll its phone subscribers in an advertising program informed by their online activity, testing businesses’ appetite for information that other companies have ...
Mobile Gets a Greater Share of Budgets. Companies are currently spending 18.5% of their total marketing budgets on mobile activities, up from 13.5% in February 2020 but down from a pandemic high of 23.0% in June 2020, when many marketers shifted budgets from traditional to digital marketing.
Syniverse, a mobile enabler for service providers and enterprises, has purchased a $45 million stake in mobile-marketing specialist Vibes. Vibes powers mobile marketing campaigns, including such ...
Mobile marketing also appears to be increasing. Companies on average spend 19% of their total marketing budgets on mobile activities today and predict they will spend 34.5% of their budgets on mobile in the next five years.
Discover the latest and breaking Media & Marketing news from The Wall Street Journal.
Twitter is acquiring Indian mobile marketing startup ZipDial to tap offline users in emerging markets. Financial terms of the deal weren't disclosed.
Breaking news and analysis from the U.S. and around the world at WSJ.com. Politics, Economics, Markets, Life & Arts, and in-depth reporting.
“Truly understanding the opportunities in mobile requires looking way beyond the smartphone.” The growing ecosystem of connectivity could enable brands to engage consumers in a variety of ways across a multitude of platforms.
Oracle Corp.ORCL 0.89 % increase; green up pointing triangle is acquiring Maxymiser Ltd., a maker of cloud-based software for mobile marketing. Terms of the deal weren’t disclosed.
According to a new report conducted by PwC US for the Interactive Advertising Bureau, mobile ad spending accounted for 51% of the record $72.5 billion in total U.S. digital ad spending last year.