Search results
Results from the WOW.Com Content Network
The blue curve is broken into sections of adopters. Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. [1]
Everett Rogers. Everett M. "Ev" Rogers (March 6, 1931 – October 21, 2004) was an American communication theorist and sociologist, who originated the diffusion of innovations theory and introduced the term early adopter. [citation needed] He was distinguished professor emeritus in the department of communication and journalism at the ...
Communication is a necessary condition for an idea to take hold. [7] The innovation depends on a communication network within the organization in order to take root. In Emanuel Rosen's book The Anatomy of Buzz, Rosen points out the importance of communication networks in the spread and development of an idea within an organizational system ...
Innovation is production or adoption, assimilation, and exploitation of a value-added novelty in economic and social spheres; renewal and enlargement of products, services, and markets; development of new methods of production; and the establishment of new management systems. It is both a process and an outcome.
The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures is a 2004 book written by American entrepreneur Frans Johansson. [1] Published by Harvard Business School Press, it was listed as a Top 10 Business Book by Amazon.com and translated into 18 different languages. [2][3] In the book, Johansson introduced ...
Clayton Christensen was born on April 6, 1952, in Salt Lake City, Utah, the second of eight children born to Robert M. Christensen (1926–1976) and his wife, Verda Mae Christensen (née Fuller; 1922–2004). [8] He grew up in the Rose Park neighborhood of Salt Lake City and attended West High School, where he was student body president. [8]
Business communication. Business communication is the act of information being exchanged between two-parties or more for the purpose, functions, goals, or commercial activities of an organization. [1] Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication.
The book is said to be "one of the most influential business books of our era". [2] The authors identified two primary objectives for the research published in the book: “to identify underlying characteristics are common to highly visionary companies” and “to effectively communicate findings so that they can influence management”.