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In 1950, the cleaning technology division was established with the development of the first European hot water high-pressure cleaner, the DS 350. [11] From the mid-1950s to the 1970s, the production of steam generators for industry and construction was a key focus for the company, while cleaning technology only later became Kärcher's main revenue-generating sector.
The Kärcher RC 3000 was a robotic vacuum cleaner created by Kärcher in 2002, and manufactured until January 2015. [ 1 ] [ 2 ] Unlike other robotic vacuum cleaners of the time, the RC 3000 was designed with a self-service station that allows owners to keep their robots running (without human intervention) for longer periods of time.
Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time. Researchers Farhangmehr and Brito reviewed the definitions of sales promotions in marketing texts and journals and identified a set of common characteristics of sales ...
The Hoover free flights promotion was a marketing promotion run by the British division of the Hoover Company in late 1992. The promotion, aiming to boost sales during the global recession of the early 1990s, offered two complimentary round-trip plane tickets to the United States, worth about £600, to any customer purchasing at least £100 in Hoover products. [1]
The plan also gave consideration to poultry suppliers that were willing to use controlled-atmosphere killing, which was the most humane form of slaughter available. [ 34 ] In July 2016 CKE Restaurants announced that it would work to ensure that its pork supply is purchased from suppliers who use group housing methods for pigs.