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Google Ad Manager is an ad management platform introduced by Google on June 27, 2018. [1] for large publishers who have significant direct sales.It combines the features of two former services from Google's DoubleClick subsidiary, DoubleClick for Publishers (DFP; formerly known as DART for Publishers) and DoubleClick Ad Exchange (AdX).
The Justice Department is seeking, at a minimum, the divestiture of Google Ad Manager, a platform within the Network division. Ad Manager represented 4.1% of overall revenue and 1.5% of operating ...
Advertising services Google Ads: An online advertising platform. AdMob: A mobile advertising network. Google AdSense: A contextual advertising program for web publishers that delivers text-based advertisements that are relevant to site content pages. Google Ad Manager: An advertisement exchange platform. Google Marketing Platform
Former logo of the service. Google launched AdWords in the year 2000. [1] Initially, Google itself would set up and manage advertisers' campaigns. Google then introduced a self-service AdWords portal for small businesses that wanted to manage their own campaigns. In 2005, Google started a campaign management service known as "Jumpstart". [8]
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. . DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc ...
Google Workspace (formerly G Suite until October 2020 [201]) is a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, including Gmail, Google Drive and Google Docs, Google Sheets and Google Slides, with additional administrative tools, unique domain names, and 24/7 support. [202]
If Brinkema finds that Google broke the law, she would consider prosecutors' request to make Google at least sell off Google Ad Manager, a platform that includes the company's publisher ad server ...