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People in interactive, brainstorming groups generally produce fewer and less creative ideas than they would have if they were working individually. [1] Production blocking, the tendency for one individual during a group discussion to block or inhibit other people from offering ideas, is a major reason for this.
Brainstorming is a creativity technique in which a group of people interact to suggest ideas ... the problem must require the generation of ideas rather than judgment ...
In traditional group brainstorming all members of a team are present in the same physical location and their interaction is defined by a selected protocol. Proponents such as Gallupe et al. argue that electronic brainstorming eliminates many of the problems of standard brainstorming, including production blocking (i.e. group members must take turns to express their ideas) [2] and evaluation ...
Agreeing upon group values is a step that "sets the tone" for further work. This is a convenient warm-up activity for a group and most commonly involves brainstorming a list and then picking a "top-ten." Spence recommends [1] that this is a high-priority item for the first meeting. Values may be grouped into categories, but each is up to debate:
Synectics is a problem solving methodology that stimulates thought processes of which the subject may be unaware. This method was developed by George M. Prince (1918–2009) [1] and William J.J. Gordon, originating in the Arthur D. Little Invention Design Unit in the 1950s.
Once the brainstorming session is over, the group can evaluate the ideas and narrow them down to the best ones. Idea mapping: This process begins with brainstorming a central idea and then developing said idea by adding related concepts and details. The result is a map or diagram that visually captures the relationships between ideas.
Applied Imagination: Principles and Procedures of Creative Problem Solving. New York: Charles Scribner's Sons, 1953. OCLC 641122686 [6] Revised edition, New York, Scribner, 1957 OCLC 1381383; 3rd ed. New York C. Scribner 1963 OCLC 757425639; French translation by Georges Rona and Pierre Dupont, L'Imagination constructive.
Once prepared for brainstorming, teams are tasked with problem identification. While the act of formally documenting processes innately addresses existing problems with process efficiency and ambiguity, brainstorming is meant to focus on further solving these problems. This involves a brief independent reflection for each stakeholder of their ...