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6-3-5 Brainwriting (or 635 Method, Method 635) is a group-structured brainstorming technique [1] aimed at aiding innovation processes by stimulating creativity developed by Bernd Rohrbach who originally published it in a German sales magazine, the Absatzwirtschaft, in 1968. [2]
Brainstorming is a creativity technique in which a group of people interact to suggest ideas spontaneously in response to a prompt. Stress is typically placed on the volume and variety of ideas, including ideas that may seem outlandish or "off-the-wall".
Some relevant techniques are brainstorming, the nominal group technique, the Delphi technique, idea/mind mapping, the affinity diagram, and multicriteria decision analysis. [8] These techniques are referenced in the Guide to the Project Management Body of Knowledge. [9] Group creativity techniques can be used in a sequence; for example: [9]
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This metaphor of using an imaginary hat or cap as a symbol for a different thinking direction was first mentioned by De Bono as early as 1971 in his book "Lateral Thinking for Management" when describing a brainstorming framework. [2] These metaphors allow for a more complete and elaborate segregation of the thinking directions.
Once the brainstorming session is over, the group can evaluate the ideas and narrow them down to the best ones. Idea mapping: This process begins with brainstorming a central idea and then developing said idea by adding related concepts and details. The result is a map or diagram that visually captures the relationships between ideas.
Give tips, themes and where people can find great art to use. 47. How to plan the wedding of your dreams : Suggests key elements to consider when planning a wedding that reflects your vision and ...
Alex Faickney Osborn (May 24, 1888 – May 5, 1966) was an American advertising executive and the author of the creativity technique named brainstorming. Founding of BBDO [ edit ]