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Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. [ 1 ]
The general model of color psychology relies on six basic principles: Color may carry a specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving. The evaluation process forces color-motivated behavior.
Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]
Cosmic Cobalt may be our 2025 Color of the Year, but this rich blue hue has long been a color of significance for royalty and ancient cultures, dating as far back as the 6th and 7th centuries B.C.
Eventually, a less costly pigment was developed from cobalt ores, giving the color its present-day name. Cosmic Cobalt has been a favorite color for artists of every era. Getty Images/Wikimedia ...
Here, the best colors to pair with cobalt blue. From neutrals to metallics, these expert-approved hues are perfect matches for our 2025 Color of the Year. Here, the best colors to pair with cobalt ...
Cobalt is also used in the petroleum industry as a catalyst when refining crude oil. This is to purge it of sulfur, which is very polluting when burned and causes acid rain. [11] Cobalt is the active center of a group of coenzymes called cobalamins. Vitamin B 12, the best-known example of the type, is an essential vitamin for all animals.
From a color psychology perspective, red demands visual attention and communicates dynamic, strong, and confident feelings, according to Sawaya. Just think about Coca-Cola’s iconic ad campaign ...