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Ive Switch is the second Korean-language extended play and third overall by South Korean girl group Ive. It was released by Starship Entertainment on April 29, 2024, and contains six tracks including two lead singles " Heya " and "Accendio".
On April 3, 2024, Starship Entertainment announced that Ive would be releasing their second extended play titled Ive Switch on April 29. [1] On April 20, the track listing was released with "Heya" and "Accendio" announced as the lead singles. [2] A day later, a motion teaser video was released, [3] followed by the music video teaser on April 24 ...
Ive's first Korean EP, I've Mine, was released on October 13, 2023, which reached number one on the Circle Album Chart and was their third album to sell over a million copies. It was accompanied by the top-five single " Either Way ", " Off the Record ", and their fifth number-one single " Baddie ".
The music video for the song, directed by Ivo Heffner, was released on 8 November 2024 through Ive's YouTube channel. [6]In this mesmerizing music video, the six girls embark on a celestial journey through a cosmic dreamscape in search of love.
I've Ive was released on April 10, alongside the single "I Am". [74] " I Am" ascended to number one on the Circle Digital Chart, [ 75 ] and became their third song to achieve a Perfect all-kill on Korean music charts [ 76 ] [ 77 ] making I've Ive the first K-pop group album to have two songs with Perfect all-kill since 2NE1 in 2011.
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I've Ive sold over 1.3 million album copies in the first week of release. [23] According to the International Federation of the Phonographic Industry (IFPI)'s Global Music Report for 2023, I've Ive was the twentieth most-consumed album across all formats, and the seventeenth best-selling album worldwide, having sold 1.7 million units. [A] [24] [25]