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In the United States (and elsewhere), a Hallmark holiday is a holiday that is perceived to exist primarily for commercial purposes rather than to commemorate a traditionally or historically significant event.
In 2006, Hallmark marketed 151 greeting card designs for Sweetest Day. American Greetings marketed 178. [3] Sweetest Day observance is still most prevalent in the Great Lakes region, where the holiday originated, including Illinois, Indiana, Michigan, Ohio, and Wisconsin. [13]
Hallmark Cards, Inc. is a privately held, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall , Hallmark is one of the oldest and largest manufacturers of greeting cards in the United States. [ 3 ]
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Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, such as Halloween, they are also sent to convey thanks or express other feelings (such as condolences or best wishes to get well from illness). Greeting cards are usually packaged using an envelope and come in a variety of styles ...
American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
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