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vidIQ is an online education website that offers video tutorials and analytics on YouTube channel growth. The website also has a Google Chrome extension, which allows users to analyze YouTube analytics data. [1] [2] [3] vidIQ has often been compared with the Google Chrome extension TubeBuddy, which has similar features to vidIQ. [4]
UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3] Google launched the service in November 2005 after acquiring Urchin. [4] [5]
Alexa Internet, Inc. was a web traffic analysis company based in San Francisco, California. It was founded as an independent company by Brewster Kahle and Bruce Gilliat in 1996. Alexa provided web traffic data, global rankings, and other information on over 30 million websites. [3] It was acquired by Amazon in 1999 for $250 million in stock. [4]
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Website traffic analysis is produced by grouping and aggregating various data items captured by the web server in the form of log files while the website visitor is browsing the website. The Webalizer analyzes web server log files, extracting such items as client's IP addresses, URL paths, processing times, user agents, referrers, etc. and ...
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Some tools measure traffic by sniffing and others use SNMP, WMI or other local agents to measure bandwidth use on individual machines and routers. However, the latter generally do not detect the type of traffic, nor do they work for machines which are not running the necessary agent software , such as rogue machines on the network, or machines ...
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