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Established independently in 1972 by Chuck Pelly, it became a wholly owned BMW Group subsidiary in 1995, and was instrumental in the design of the BMW XL Sports Activity Vehicle and the BMW 5 Series. Other development projects at Designworks have included the BMW electric car, BMW 8 Series (E31) seat, BMW 3 Series (E46) , BMW Z8 , BMW 7 Series ...
Such packages often represent a substantial portion of the profit on a vehicle. Over time, many of the features in a package may be incorporated into the base vehicle as costs are driven down through manufacturing experience, design refinement, materials substitution, and economies of scale. Car model; Automotive trim nomenclature; Handling package
In the United States, the i3 was available with one of three trim packages dictating the wheels and interior: Mega World (base, cloth seats and 19" Style 427 wheels), Giga World (+US$1,700, adds leather interior accents and 19" Giga-specific Style 429 wheels), and Tera World (+US$2,700, adds full leather interior and 19" Tera-specific Style 428 ...
Interior of post-1979 facelift. The BMW E21 is the first generation of the BMW 3 Series, a range of compact executive cars. The E21 was produced from June 1975 to December 1983 and replaced the BMW 02 Series. The series was exclusively built in a two-door coupé body style (except for convertibles made by Baur).
After 17 years with BMW, in 2019 he was co-founder of the China-based EV manufacturer AVATR as Chief Design Officer. At BMW he was responsible for the Interior Design of the BMW 7 Series (F01/F02) , the Exterior Design of the BMW 6 Series Gran Coupé, Coupé and Convertible (F06/F12/F13) and the Exterior Design of the BMW 7 series (G11/G12) .
Optional interior colours, known as BMW Individual, were also available at extra cost. The contents of the 'Premium Package' varied according to model year and market. [ 38 ] It included items such as leather seats [ 39 ] with power adjustments, memory seat function, lumbar support, auto-dimming mirrors, a digital compass, auto-folding exterior ...
He left Designworks in 2005 to be promoted to head up the Brand Design Studio, under the direction of the BMW Group Design Director Chris Bangle, [3] and in 2009 became Director of BMW Group Design, succeeding Chris Bangle as the head of design for the company. [4] As head of group design he oversees the design work of BMW, Mini and Rolls-Royce.