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Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.
A spin-off [3] (also spelled spinoff) [4] is derived from already existing works that focus on more details and different aspects from the original work (e.g. particular topics, characters or events), and includes books, radio programs, television programs, films, video games, or any narrative work in any medium.
The first phase of any media plan is the initial market analysis, which consists of a situation analysis and the marketing strategy plan. These form the basis of information which the rest of the media plan is reliant on. [1] The purpose of a situation analysis is to understand the marketing problem, in relation to their competitors.
Comcast is planning to spin off most of its cable television networks, including MSNBC and CNBC, into a separate publicly traded company, according to executives with knowledge of the plan.
Comcast just jump-started a new season of major change across the television industry. And no one quite knows what will happen next.
Motorola (MOT), the once-soaring cell phone maker now attempting a comeback, is looking to offload its television set-top box and business equipment unit for $4.5 billion, according to The Wall ...
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
The plan, formally announced Wednesday, means MSNBC will be owned by a separate entity from its parent NBC News, ending what has at times been a tense relationship. Read more: Comcast to spin off ...