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  2. Social influence - Wikipedia

    en.wikipedia.org/wiki/Social_influence

    Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity , socialization , peer pressure , obedience , leadership , persuasion , sales , and marketing .

  3. How to Win Friends and Influence People - Wikipedia

    en.wikipedia.org/wiki/How_to_Win_Friends_and...

    How to Win Friends and Influence People is a 1936 self-help book written by Dale Carnegie. Over 30 million copies have been sold worldwide, making it one of the best-selling books of all time. [1] [2] Carnegie had been conducting business education courses in New York since 1912. [3]

  4. Opinion leadership - Wikipedia

    en.wikipedia.org/wiki/Opinion_leadership

    If one were to remove the opinion leader there would still be a network of connected users that could share ideas with one another. An opinion leader has constructed this network, but the ability to influence others lies in the network itself. [4] In order to effectively influence the opinion of followers, they must find the leader to be above ...

  5. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    A good rhetorician must be able to argue both sides to understand the whole problem, and; There is no better way to defend one's self. He described three fundamental ways to communicate persuasively: Ethos (credibility): refers to the effort to convince your audience of your credibility or character. It is not automatic and can be created ...

  6. Social impact theory - Wikipedia

    en.wikipedia.org/wiki/Social_impact_theory

    Social Impact Theory was created by Bibb Latané in 1981 and consists of four basic rules which consider how individuals can be "sources or targets of social influence". [1] Social impact is the result of social forces, including the strength of the source of impact, the immediacy of the event, and the number of sources exerting the impact. [ 2 ]

  7. International English Language Testing System - Wikipedia

    en.wikipedia.org/wiki/International_English...

    International English Language Testing System (IELTS / ˈ aɪ. ɛ l t s /) [6] is an international standardized test of English language proficiency for non-native English language speakers. It is jointly managed by the British Council, IDP and Cambridge English, [6] and was established in 1989. IELTS is one of the major English-language tests ...

  8. The 7 Habits of Highly Effective People - Wikipedia

    en.wikipedia.org/wiki/The_7_Habits_of_Highly...

    Covey says that one should balance and renew one's resources, energy, and health to create a sustainable, long-term, effective lifestyle. He primarily emphasizes exercise for physical renewal, good prayer, and good reading for mental renewal. He also mentions service to society for spiritual renewal. Covey explains the "upward spiral" model.

  9. Examination for the Certificate of Proficiency in English

    en.wikipedia.org/wiki/Examination_for_the...

    Vocabulary (16 multiple-choice questions): test takers read sentences, from which a word has been removed. Test takers complete the sentence by selecting the most appropriate word from four options. Reading (18 multiple-choice questions): test takers read four reading passages. Each passage is accompanied by five comprehension questions.